Our Past: A Legacy Built on Vision and Heart

Our story begins not just with bricks and mortar but with a dream—a vision to create homes that inspire, communities that thrive, and a legacy that endures. Over 20 years, we have delivered more than 100 apartments, valued at over $100 million, each crafted with care and a dedication to quality. Residential development isn’t merely our profession—it’s in our DNA, passed down through three generations of unwavering passion and expertise.

A Family Tradition of Excellence

For three generations, the Besser family has been deeply rooted in property development. It’s in our genes to see potential where others see limitations. Guided by a shared purpose to shape Melbourne’s skyline and beyond, we have infused our projects with innovation, care, and a commitment to creating lasting value. This legacy is not just about what we build but about how we build—with integrity, community focus, and a vision for the future.

Transforming Streets, Building Futures

We’ve been pioneers in bringing change to neighbourhoods, often the first to recognize the benefits of modern apartment living in areas once defined by single-family homes and townhouses. By introducing well-designed, medium-rise apartment blocks, we’ve reshaped streetscapes into vibrant hubs that offer amenities, comfort, and homes for singles, couples, and multi-family households alike.

These developments represent more than just progress; they embody our belief in creating inclusive spaces that serve diverse lifestyles and contribute to the growth of thriving communities.

Milestones That Matter

From our first boutique project to completing over 100 high-quality apartments across Melbourne, every step of our journey has been a testament to our commitment to excellence. With a portfolio valued at over $100 million, we’ve turned visions into reality, transforming ideas into spaces where people live, connect, and prosper.

A Foundation for the Future

Our past isn’t just a record of achievements—it’s the foundation of everything we stand for today. It’s the reason we continue to push boundaries, reimagine possibilities, and expand our impact across the Melbourne metropolitan area and into key regional towns. As we look ahead, we remain steadfast in our mission: to create homes that honor our legacy while meeting the needs of tomorrow’s communities.

Our Services

At Purple Sand, we provide a comprehensive range of property development and advisory services, guiding our clients and investors from the very first idea to the final handover. With a deep commitment to quality, sustainability, and precision, our services are designed to meet the needs of today's markets while creating long-term value for communities, tenants, and investors.

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Vision Statement

At Purple Sand, our goal is to build high-quality, affordable homes that make a real difference, while providing our investors with strong and reliable returns. With the backing of our Australian Financial Services Licence (AFSL), we ensure every project and investment is handled with care, transparency, and integrity.

We’ve always aimed to offer something unique: a geographically diverse range of projects that give tenants the flexibility to move between locations under one simple lease. Our vision is to create a true community of apartment blocks—connected spaces where people feel at home, wherever they choose to live. Affordable housing is at the heart of what we do, but it’s about more than just the upfront costs. We’re working toward reducing the ongoing costs of managing buildings, so tenants and owners alike benefit from lower expenses without sacrificing quality.

We believe “affordable” shouldn’t mean cutting corners. Our apartments are designed with modern finishes, great features, and are always in convenient locations near transport, shops, and community services. By focusing on medium- to high-density developments, we’re helping tackle housing shortages and creating homes people can be proud of.

Sustainability is key to our approach. We’re constantly finding smarter, greener ways to build, working with environmental experts to reduce energy use and ongoing costs for our residents. Beyond construction, we also manage what we build. With years of experience in property and facilities management, we ensure our apartments stay in top shape, offering tenants a great living experience and investors peace of mind.

For us, it’s about more than just building homes. It’s about creating vibrant, connected communities, delivering real value to tenants and investors, and leaving a lasting impact that benefits everyone involved.

Focus

At Purple Sand, our focus is clear: delivering projects that balance quality, sustainability, and profitability. Every decision we make is guided by the belief that a successful project starts with careful planning and ends with precise delivery.

We’re serious about quality—from the big-picture design to the smallest details. Every aspect of our developments is planned before construction begins, and we make sure everything is delivered as promised. For us, it’s not just about building; it’s about creating spaces that people love to live in.

Numbers matter, too. Viability and profitability are at the heart of what we do because a project that works for our investors is a project that can stand the test of time. If the numbers don’t stack up, it’s not sustainable for anyone—and we’re here to build for the long haul.

We believe in integrating every project into the community around it. That means designing homes that fit the local area, support community needs, and encourage connection between people. Housing isn’t just about walls and roofs; it’s about creating a sense of belonging.

And then there’s our catch cry: “Healthy life through healthy buildings.” It’s not just a slogan—it’s a commitment. We aim to create homes that support well-being, from energy-efficient designs to thoughtfully planned spaces that enhance how people live.

Sustainability is more than a buzzword for us. It’s woven into everything we do, from the materials we choose to the environmental impact of each project. We’re constantly looking for ways to build smarter, greener, and more efficiently.

A good property developer should also focus on adaptability—responding to market trends and shifting demands. Whether it’s embracing new technologies, meeting updated regulations, or evolving alongside community expectations, we aim to stay ahead of the curve.

Communication is just as important. We believe in being transparent with our investors, tenants, and partners every step of the way. Clear, open communication ensures everyone is on the same page and builds the trust that long-term success depends on.

Finally, we focus on delivering value—for tenants who deserve quality homes, for communities that thrive on thoughtful development, and for investors who trust us to manage their funds wisely.

That’s what we mean when we say “focus.” It’s about doing the right things, the right way, every time.